In close collaboration with the Hawkins New York marketing team, I led the creative development and design of the Summer 2026 promotional campaign, establishing a bright, graphic, and refined visual identity that aligned with the brand's seasonal direction. I designed and executed the complete suite of campaign assets, including static and animated web advertisements, lifecycle email creative, the homepage hero, and supporting digital collateral. All campaign layouts, motion design, and photo retouching were completed by me.

Photography: Hawkins New York