In 2025, I led the creation of a new visual identity for Dansk Email Marketing, updated the design system, and implemented Auto Layout in Figma to improve efficiency in design production.

The design and visual style were inspired by the work of Tom McElligott, an advertising art director from the 1970s and ’80s, as well as archival Dansk marketing materials. I wanted to ground the brand in its heritage while maintaining a sense of humor and modernity throughout the designs.