In 2025 I lead a created a new visual ID for the Dansk Email Marketing updated the design systems and implemented auto layout in figma for enhanced efficiency in design production.

the design layout and sytle was inspired by the work of Tom Mcelligott a advertiser from the 1970-80’ as well as archival Dansk marketing materials. I wanted to the to ground the brand in its heritage while also maintain a sense of humor and modernity to the designs.